zag Excelfor Excel
ExcelA Microsoft Excel add-in

Product catalogs, into
your retailer Excel templates.

AI reads product catalogs and technical spec sheets (PDF, Excel, images) and automatically drafts your retailer-mandated Excel formats. Pre-register any custom retail or marketplace template on demand — with every single value traceable back to its source document.

An add-in is an extension you add to the Excel you already use. ZAG opens a pane on the right of Excel and drafts your registration sheets in place. One-minute install; your files and your Excel stay exactly as they are.

No application needed. 1 SKU = 1 credit = ¥30, no subscription, and your first 50 SKUs are free.

product-registration.xlsx⌕Search for tools, help, and more (Option + Q)
FileHomeInsertSharePage LayoutFormulasDataReviewViewHelpDraw💬 CommentsEditing ▾Share ▾
↶📋MS Pゴシック ▾11 ▾B▦◆A⋯≡⇌General ▾$€%∑⌕
Sheet1
ZAG for Excel···  ✕
Add a file, then name the product numbers to fill.
Ask ZAG to edit this workbook…
Files
Files ZAG can read
No files yet.
0 files
Workbook Statistics⌄⌨?−100% ▾+⛶
Now demo it with your own file. Add a price list or spec sheet with ▤, name the product numbers, send.
It runs inside Excel

Nothing new to learn.
Excel gets one extra pane.

STEP 1

Add the add-in to Excel

Add ZAG to Excel in Microsoft 365 (desktop or web). One minute, no IT involvement.

STEP 2

A ZAG pane opens on the right

Open a retailer's registration format as usual and ZAG recognises it. Add your catalogs and spec sheets to the pane.

STEP 3

Name the products, get the draft

Tell it the JANs or model numbers and the sheet's cells fill in. Every value is one click from its source.

The problem

The product data exists.
Registration is where it stalls.

To list products with retailers and marketplaces, suppliers must conform to each channel's proprietary registration template. Hundreds of required columns, category taxonomies, character limits, code systems, and dropdown constraints — unique to every sheet.

The same product specifications get retyped manually into one spreadsheet after another. Transcription errors come back as costly rejections, time-to-market is delayed, and onboarding depends on rare spreadsheet experts.

How it works

Three steps,
all inside Excel.

01

Read

Complex multi-column layouts, technical spec sheets, footnotes, schematics, and fragmented PDFs. This isn't general document summarisation — it is engineered to extract exact structured attributes: for each model number, which specification takes which value?

02

Review

Extracted attributes populate a ZAG Review Sheet first. Operators inspect values side-by-side with source documents and adjust only what needs correcting. Because every cell links to its exact source, verification is comparing — not hunting.

03

Fill

Processing runs across your entire product list in bulk, not row by row. Confirmed fields are filled; attributes lacking solid evidence are left blank with reasons attached. Not guessing is the shortest path to zero retailer rejections.

Templates

Your retailer templates,
onboarded and verified.

26 formats across 13 retailers and marketplaces are pre-registered today — consumer electronics chains, marketplaces, industrial supply and sports retail. We onboard your own retailer or marketplace templates on demand, and every template is tested against real-world catalog data before deployment.

Your Custom Format Bic Camera Yodobashi Camera K's Denki Yamada Denki Amazon Rakuten Yahoo! Shopping Mercari Shops Shopify MonotaRO Alpen Ishii Sports Murasaki Sports Home Centers & Chains
Support status — as of 2026-10-09
CategoryFormat / RetailerStatus
Custom RequestYour company's specific retailer or marketplace templatesOn request (Pilot ready)
Consumer ElectronicsBic Camera BICPIM product registration (submission sheet, reference block, rule schema)Pre-registered
Consumer ElectronicsYodobashi Camera new-item registration and EC listing (text, photos, variations)Pre-registered
Consumer ElectronicsK's Denki KsEC registration form (product info, specs)Pre-registered
Consumer ElectronicsYamada Denki spec sheet v5.8Pre-registered
Marketplaces & E-CommerceAmazon listing files (Listing Loader, category and unified templates)Pre-registered
Marketplaces & E-CommerceRakuten RMS item & price data, inventory dataPre-registered
Marketplaces & E-CommerceYahoo! Shopping product data / option dataPre-registered
Marketplaces & E-CommerceMercari Shops bulk listing / bulk editPre-registered
Marketplaces & E-CommerceShopify product CSVPre-registered
Industrial & MROMonotaRO basic registration formatPre-registered
Sports & OutdoorAlpen model spec / SKU spec sheetsPre-registered
Sports & OutdoorIshii Sports F.O. sheet, catalogue & EC registration sheetPre-registered
Sports & OutdoorMurasaki Sports allocation sheetPre-registered
Other ChannelsHome centers, department stores, specialty chains, proprietary ERP sheetsDiscuss onboarding
For retail & marketplace operators

Pre-register your receiving format so inbound supplier submissions arrive complete, verified, and error-free at the door. Intake template registration is complimentary.

Design

How this differs from
Copilot and Claude Cowork.

Both are capable general-purpose work tools. But product master data is work where being able to check the result afterwards is the whole point. That single requirement changes the design.

DimensionGeneral office AIZAG for Excel
Template spec Re-interprets the sheet each run, so output drifts Per-retailer specs registered and verified; same input, same result
Provenance No general way to trace a value to its source Source reference per cell, cross-checked in a review sheet
Unknown fields Can fill with a plausible-looking value Left blank with a stated reason — never guessed
Unit of work Driven by whatever you specify each run; hundreds of columns and SKUs depend on how well you prompt it Designed around batch runs over a product list
Validation rules Easily violates length limits, code systems, dropdowns Generates and checks against the registered rules
Security

Running securely
on Microsoft Azure.

InfrastructureMicrosoft Azure, Japan East region. Nothing is stored outside Japan.
AI platformAzure OpenAI Service. Under Microsoft's published terms, your data is never used to train foundation models.
Platform supportWe are a Microsoft for Startups company and receive Azure platform engineering support through that programme.
Third partiesWe never sell or share your data. All document processing happens on Azure under our own subscription.

Security in detail →  Privacy policy →

Pricing

1 SKU = 1 credit = ¥30. No subscription.

Your first 50 SKUs are free. After that you buy credits and spend one each time a SKU is actually written. There is no monthly fee, no seat charge and no plan to pick.

ZAG for Excel
SKU credits¥30 per SKU (1 credit, tax included)
Free trialYour first 50 SKUs — granted once at registration, no time limit, no card required
SubscriptionNone
SeatsUnlimited — nothing is charged per user
TemplatesEvery pre-registered template is included
Custom format setupQuoted individually based on template complexity
RequirementsMicrosoft 365 (Excel desktop or web)
Volume discounts — applied to the whole purchase, by the highest tier reached
CreditsYou payOffPer SKU
1–99¥30 × n—¥30
100¥2,70010%¥27
500¥12,75015%¥25.5
1,000¥24,00020%¥24
10,000¥210,00030%¥21
How credits are counted

One credit is one SKU written. Credits are bought up front, in packs of 100, 500, 1,000 or 10,000 — or any amount you choose; 700 credits buy at the 500 tier. Re-filling a SKU you already filled this month costs nothing, so corrections and second passes are free. If the balance will not cover a fill, we say so instead of running it.

Custom template onboarding is quoted per format before your rollout starts. High-volume and dedicated tenant deployments are quoted individually. Payment by credit card or Japanese bank transfer. Prices include Japanese consumption tax. See the Terms of Service for contract conditions.

Accelerators and partners
Proud to collaborate with Microsoft for Startups
Techstars
Get started

Install ZAG and start filling.

01 — Brands, Manufacturers & Wholesalers

Add ZAG to Excel

Download the install file, add it to Excel, then sign in and create or join your organisation from the task pane. It takes a few minutes and needs no application.

All 26 pre-registered formats — from Bic Camera and Yodobashi Camera to Amazon, Rakuten and MonotaRO — work as soon as you are signed in, with 50 free credits to start.

Get started
02 — Retailers & Marketplaces

Pre-register your intake template

Standardize supplier submissions before they reach your catalog team. Intake template onboarding is free, and we coordinate format verification with your suppliers.

Submit intake template

Need enterprise API integration, high SKU volume packages, or dedicated Azure tenant isolation? Write to yoichi@pioneerwork.co to discuss custom rollout requirements.